There are several ways to find out how much traffic certain content pieces have generated on Facebook, Instagram or Pinterest.

storyflash measures the traffic generated by our content pieces on your social media channels for you, but of course you can also measure it using a custom tracking parameter of your web analytics tool.

You can simply enter the corresponding UTM parameter in the "Your Account" field, which you will find under "Content & Distribution" at the top, next to the "+Create" button.

This Parameter could look like this: utm_source=test3&utm_medium=story3

 

Special features:

Pinterest: In addition, you can measure the traffic on Pinterest with per Board by adding the placeholder XXBOARDXX to the end of your UTM parameter.

 

 

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